
Originally Posted by
Bioflex
The product actually looks quite OK, but this is a prime example of false labelling, I'll run through a reasons why.
Disregard the soy though Tim, it is just used as an emusifier - which helps the protein mix, it's inclusion would be well under 1% and all instantised proteins contain this.
Firstly, the Protein content is listed at 90%.
Now, regardless of what type of WPI is used, a raw protein ratio of over 92.0% is near impossible, that is the upper limit for any kind of measured protein.
Given that, we know that the inclusion rate of every other ingredient could not be more than 2.2%, as 92% raw protein divided by the final concentration of 90% means only allows 2.2% additives.
If the product was like ours, where the ONLY other ingredients are flavouring and a sweetener then I could see the 2.2%, however this product has a large assortment of added vitamins, minerals - in fact 20 extra ingredients in total, so a 98% protein inclusion is completely impossible.
Further evidence is the carbohydrate level. Any decent hydrolysed WPI has no more than 0.5g of carbs and 0.6g of fat naturally, so anything above this point means that the carbs are added by way of flavouring or other additives.
The fact that the product reads 4.7g carbs and 1.25g per of fat per 100g means that the extra ingredients have been added at an inclusion rate of at least 4.8g's.
Of course, the extra ingredients aren't pure fats and carbs, so the inclusion of that additive is likely to be more like 8 to 9% (as flavouring is typically half nutrients). Add the 20 various minerals and vitamins and the total protein ratio takes a massive hit again.
Absolutely blatant false labelling, the final protein ratio of this product could not be more than 83 - 84%.
While, many would argue that the final protein ratio isn't a massive factor, I am sure everyone agrees that these kind of lies shouldn't be tolerated.
Rant over!