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Before I kick off my first post as a board sponsor, I would like to thank the support of all SM members in bringing this little project of mine to fruition. This includes the other board sponsors and the moderators, Dava and MO.
A lot of blood sweat and tears (not literally, of course) has gone into developing my product over the last 12 months. It hasnt always been easy but that's what makes it so much fun. If it wasnt challenging, it would be boring.
I've lost count of the number of variations on the product we tried before coming up with the final formula. I was never going to put out a product that I couldnt or wouldnt stand behind. I was fed up with what was available in terms of protein snacks, particularly cookies. Most were either too high in sugar or high in saturated fats AND high in sugars.
Coming up with the 'perfect' product was never going to be easy. Everyone has different priorities and concerns when it comes to this kind of thing. Personally, I go for low sugars and low saturated fats but overall I wanted to create a product that was low in both these macronutrients and higher than the rest in protein. I think we've managed to achieve that. But in doing so, we've also stumbled upon a formula that works for a CRUNCHY protein cookie. Nothing else like it presently exists on the Australian market.
I apologise for all the guff but I wanted to paint a bit of a picture.
The product comes in a chocolate chip (original) and double choc variety at present but we will be releasing other flavours such as 'choc orange', 'choc mint' and 'cranberry & white chocolate' in the near future. There will also be a line of brownies and friands... most likely.
A a couple of things which make this product different from anything else out there (in the same space) at the moment:
* JC's is the only CRUNCHY protein cookie on the market at present \
* JC's has the highest amount of PROTEIN per 100gm serve of any BAKED protein cookie presently on the market
* JC's is low in saturated fats and VERY low sugars (see PDF for full nutritionals). The overall fats in the product are moderate however they come from almonds, which are unsaturated as long as they stay below smoking point (which in this case, they have).
* Each JC's packet contains 10 x 10gm cookies, so people can portion control (although, once you have one I'd be willing to bet they'll finish the entire box)
* JC's does NOT use SOY Protein! (I know the ladies dont care, but the blokes certainly do... or should)
* JC's is WHEAT FREE however it MAY contain traces of GLUTEN as it is made in a kitchen where there are products that contain gluten
I realise there will be critics. One thing I've realised throughout this process is that you cant be all things to all people. This product isnt designed to cure cancer or eliminate fat cells. It's a snack, plain and simple. For those who want 98% protein with less than 1% fat and carbs, a can of tuna or roo steak would be a wiser choice. But if you want a relatively guilt free snack that will deliver some protein to those hard earned muscles, then maybe this is for you.
I have a couple of places stocking the product in Melbourne so far - Health for U in Chapel Street Prahran and Sunnybrook Health Foods in North Road, Ormond.
A meeting with a couple of very large health food retailers next week will hopefully see the product being stocked in those two as well.
Fingers crossed.
I've been retailing the product through a couple of other avenues over the past couple months, however I will be doing a very special deal for SM members, which will be announced by the end of this week. It will top anything I've done before. So stay tuned!
Once again, thank you guys for all your support and trying sample after sample, after sample.
Be well. Train Hard.
JC
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lol
Originally Posted by gruntjc 
